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The characters literally mean “flower ()” and “bird ().” However, it is also a part of a saying dear to the hearts of the Japanese people.

“Kachou” defined in dictionary means to appreciate the wonder of nature. On a deeper level, Kachou refers to attaining an aesthetic refinement full of beauty and song.

However, dictionaries often omit the deepest meaning of Kachou. That one eventually becomes no longer apart from nature, but flourishing and blossoming with every flower and bird one sees. ​

At Kachou-kimono, we would like to take you on a journey of clarity, dignity, and health–understanding and appreciating kimono as beautiful objects, beautiful life style, and ultimately, a path to a beautiful you.

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